Client: Kasrawy Group, Egypt
Brand: Golden Dragon
Senior Marketing Communication: Basma Nabil
Advertising agency: Cheil World Wide, Egypt
Brand: Golden Dragon
Senior Marketing Communication: Basma Nabil
Advertising agency: Cheil World Wide, Egypt
Celebrity: Tarek El Sheik
Marketing Director: Sherif Salem
Marketing Manager: Assem Fayed
Senior Communications Manager: Moussa Georgy
Senior Art Director: Moataz Mohamed
Videographer: Moamen Mahrous
Partners: Lime Comms, Bellcom
Creative & Script Writer: Ahmed Fox
Recording Studio: Makar Studio
Photoghrapher: Baher Fahmy
Radio Booking: POD
Marketing Director: Sherif Salem
Marketing Manager: Assem Fayed
Senior Communications Manager: Moussa Georgy
Senior Art Director: Moataz Mohamed
Videographer: Moamen Mahrous
Partners: Lime Comms, Bellcom
Creative & Script Writer: Ahmed Fox
Recording Studio: Makar Studio
Photoghrapher: Baher Fahmy
Radio Booking: POD
Kasrawy group was the first entity that penetrated
the market with the minibus concept since 2010.
Golden Dragon – K50 /K51 minibus 360 Campaign
INSIGHT
Minibus drivers have their own language of how they communicate with each others.
Campaign Theme
الطارة شطارة
Play the jingle
Kasrawy logo
The Tagline was Created from Kasrawy logo
with the same look and feel
Photoshoot Day
Launched Billboard Campaign
Creative Team - Behind the Scene
Digital Billboard
